As if advertisers weren’t perceived to be obnoxious enough, media agency Ad Zookie has now introduced a new advertising model. They want to paint the outside of your home with an ad, and will pay your mortgage in return. The minimum you can have this ad up for is 3 months and it could be extended up to a year. Without warning? No idea.
If you’re going to do this, please read the contract in detail, maybe hire a lawyer.
I think this would only take off in poorer neighbourhoods and even then, who wants to be the a**hole who sold himself and his home to the devil advertisers and made the neighbourhood a pain in the eye?
Would you do this to your home? Think no money, struggling, etc.
UPDATE: I just asked two awesome (IMO) people if they would do this, and they said FOR MORTGAGE? ONLY A YEAR? I would totally do it. So maybe we should start getting used to home-ads.
UPDATE #2: Make that THREE people.
I’d actually consider this, although I know my wife would reject it out of hand and I’m sure I’d get plenty of complaints about bringing down the tone of the neighborhood, etc. Still, we have a prime location by a major road — I’d negotiate for more than a simple mortgage payment.