OK, experiment time. I’m going to try to post a track every Friday by a new (to me) artist or band. In a burst if inspiration, I’ve titled this project “Friday Discoveries.” For the foreseeable future, they’ll be coming from the SXSW 2011 Showcasing Artists collection.

I wanted to post two songs to start this experiment off, since I’ve been listening to them quite a bit the past few days, but Tumblr limits me to one per day, so I had to pick one. Since the other was a Nid & Sancy track, and I posted that N&S video earlier, I went with Veronica Falls. (I may put up the other track over the weekend, extending Friday into Saturday or Sunday for purposes of discovery.)

My first thought when I heard this track was that they sounded a bit like Sons & Daughters (Wikipedia link, since their new website is not up yet) – male/female vocals in counterpoint, slightly jangly guitar, and simple but compelling rhythms – so I shouldn’t be surprised to learn that the band originally hails from Glasgow. The female lead vocals also remind me of one of my favorite now-apparently-almost-defunct bands, Delightful Young Man, so I was inclined to like the song. The vocals get swallowed up in the music a little, though I’m not sure if that’s a production issue or a problem with my listening system (iPod via car stereo and my ears). The song itself leans toward the Gothic, with its story of falling love with a ghost, but as I’ve just finished Jonathan Carroll’s The Ghost In Love, perhaps I’m more open to that conceptually.

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